DE LOVELY Eco-Friendly MCM Tiles Achieve Green Product Certification – Low-Temp Production Cuts Energy Consumption by Over 70%

DE LOVELY, a leading innovator in MCM (Modified Clay Material) building veneer solutions, has announced that its eco-friendly MCM flexible stone tiles have officially obtained the China Green Product Certification in 2025, marking a significant milestone in the company's commitment to sustainable building materials.

The certification comes alongside the release of the industry standard "Modified Inorganic Powder Composite Building Veneer (Soft Porcelain)" in 2025, which establishes technical specifications for product classification, appearance quality, dimensional tolerances, water absorption, and freeze-thaw resistance. This dual achievement positions DELOVELY at the forefront of China's rapidly growing green building materials sector.

Revolutionary Low-Temperature Production Process

At the heart of DE LOVELY's environmental credentials is its innovative low-temperature production technology. Unlike traditional ceramic tiles that require firing at temperatures exceeding 1,200°C, MCM materials are formed through a controlled photo-isomerization and temperature-curve molding system. This process consumes approximately only 0.2 kWh of electricity per square meter – a fraction of the energy required for conventional building materials.

Industry data indicates that MCM production achieves energy and material savings exceeding 70–80% compared to traditional ceramic tiles and stone products. The manufacturing process eliminates the use of coal and heavy oil, relying instead on a combination of electric power and solar energy, with zero wastewater, zero exhaust gas, and zero dust emissions.

From Waste to Resource: A Truly Circular Material

DE LOVELY's MCM tiles are manufactured primarily from urban construction waste materials – including excavated soil, red clay, white clay, black clay, discarded cement blocks, ceramic slag, and stone powder. Through a proprietary 30-step composite modification process, these inorganic materials are transformed into a highly malleable material that combines the flexibility of organic polymers with the durability of inorganic compounds.

The material is 100% recyclable – waste products can be either reprocessed into new MCM products or physically and chemically reduced back to their original soil state, returning to agricultural use. This closed-loop lifecycle stands in stark contrast to traditional ceramic tiles, which generate significant non-recyclable waste.

Comprehensive International Certifications

Beyond the newly acquired China Green Product Certification, DELOVELY's MCM tiles have earned multiple international recognitions, including:

• Greenguard Certification (USA) – verifying low chemical emissions and safe indoor air quality

• CE Certification (Europe) – meeting EU safety, health, and environmental protection standards

• China Class A Fire Safety Certification – the highest rating for building materials-

These certifications demonstrate DE LOVELY's commitment to meeting the most stringent global standards for safety, sustainability, and performance.

Lightweight, Flexible, and Built for Modern Architecture

DE LOVELY's MCM tiles weigh only 3–8 kg per square meter – dramatically lighter than traditional stone or ceramic alternatives. This lightweight characteristic reduces structural load requirements, cuts transportation costs by up to 60%, and enables direct installation over existing surfaces without the need for demolition – a game-changing advantage for renovation and urban renewal projects.

The material's exceptional flexibility allows it to bend and conform to curved surfaces, columns, and complex architectural geometries – empowering architects and designers to realize creative visions that would be impossible with rigid traditional materials.

Market Growth and Industry Outlook

The MCM flexible stone market is experiencing rapid expansion. In 2023, China's soft porcelain materials market reached approximately RMB 8.5 billion, with a compound annual growth rate of 12.3%. With green building certifications becoming increasingly critical for construction projects worldwide, DELOVELY is well-positioned to capture growing demand for sustainable, high-performance building materials.

About DE LOVELY

Headquartered in Foshan, Guangdong – the "Ceramic Capital of China" – DE LOVELY (brand "DELOVELY德拉芙") is an innovative eco-tech enterprise specializing in the R&D, production, and application of MCM modified inorganic powder composite building veneers. Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area Innovation and Entrepreneurship Incubation Base, the company collaborates with the Guangzhou Academy of Fine Arts (GAFA) and the Yangcheng Design Alliance to drive "industry-university-research-application" innovation.

Guided by the philosophy of "design innovation, safety and environmental protection, practicing dual-carbon goals, and supporting old-building renovation," DE LOVELY is committed to advancing the green transformation of the architectural decoration industry.