Foshan De Lovely Building Materials Trading Co., Ltd. (brand: "DELOVELY") is headquartered in Foshan, Guangdong – the renowned "Ceramic Capital of China." The company is an innovative eco-tech enterprise specializing in the R&D, production, and application of MCM modified inorganic powder composite building facing sheets (commonly known as flexible stone, soft porcelain, flexible rock panels, etc.). Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area Innovation and Entrepreneurship Incubation Base, the company leverages the region's comprehensive industrial support, resource integration capabilities, and dynamic innovation ecosystem. It also benefits from policy support and cultivation provided by the Guangzhou Municipal Human Resources and Social Security Bureau and the Tianhe District Government, which have solidified its development foundation.
With the core positioning of "Building the Future with Flexibility, Enhancing Beauty with Intelligence," Delovely has established a deep collaborative R&D framework with the Guangzhou Academy of Fine Arts (GAFA) for professional aesthetic resources and with the Yangcheng Design Alliance for industry practice experience. This forms an "industry-university-research-application" collaborative innovation model, focusing on the deep integration of material innovation and practical application. The company is dedicated to helping designers overcome the full-process challenges from design concept to project completion. Guided by the business philosophy of "design innovation, safety and environmental protection, practicing dual‑carbon goals, and supporting old-building renovation," Delovely actively promotes the green transformation and efficient development of the architectural decoration industry.
The company’s proprietary product portfolio includes antique tiles, wood-grain tiles, soft porcelain (flexible tiles), sintered stone (rock panels), glazed porcelain tiles, and ultra‑white body ceramic tiles. These products are widely used in key government projects, banks, hospitals, telecommunications facilities, high‑end office buildings, residential communities, star‑rated hotels, and other diverse venues. Delovely tiles have earned broad recognition in the domestic market through their outstanding quality.
Committed to building its brand on quality and winning the market through excellent service, Delovely has established a strong reputation both in the industry and among consumers at home and abroad. Looking ahead, the Delovely team will continue to be driven by the principle of "Guangdong Brand, Quality First," contributing to the heritage of Chinese ceramic civilization and shaping the future of China’s architectural ceramics industry.
